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Learn about Archer’s family.

family history

A Sprightly Headliner

Archer’s family introduces a consistent voice without being dull. Archer features eight weights ranging from hairline to bold in both roman and italic. Small caps and a variety of numerical figures (fractions, indices, tabular numbers) support its application to columns of heavy data. Archer is equipped to work elegantly at both small sizes and headlines. When on its own, restraint should be used to temper its sweetness.

archer (Tobias Frere-Jones, Jonathan Hoefler, Jesse Ragan, 2001) is a geometric slab serif designed for Martha Stewart Living magazine. Gentle curves, bouncy ball terminals, and a nod to antique tradition soften its authoritative strokes. Sixteen fonts, which are structurally inclined toward lighter weights, constitute an extensive typographic palette. When the face was released publicly in 2008, corporations looking for facelifts embraced Archer’s warm candora hasty decision that Martha herself would have deemed a recipe for disaster.

family portrait

Archer finds tending to the herbs and greens in the
family garden a relaxing activity.