Meet the Daters.

Preview their bios and choose one to test its compatibility with ITC Stone Sans.

ITC Stone Sans

– strategy –

Embrace the Other

ITC Cerigo
Gill Sans

itc cerigo Jean-Renaud Cuaz, 1993

ITC Cerigo, a vertical italic, merges 15th-century, calligraphy-inspired romans with the scribal, papal tradition of chancery scripts. Because Cerigo follows the precedents set by italics designed independent of roman typefaces, even Cerigo’s romans appear in motion. Its graceful, short ascenders/descenders contrast the sharp crossbars of capital E and F. Cuaz’s approach relied on the enduring strength of his idea for a typeface; he stored initial sketches for some time before deciding to pursue them.

gill sans Eric Gill, 1928

Gill Sans, a humanist sans serif based on Edward Johnston’s typeface for the London Underground, was issued by Monotype and subsequently adopted by London and North Eastern Railway. Roman-inspired capitals and broad nib-pen-like lowercase forms deem it a straightforward, warm, and readable typeface at both text and display sizes. Its ubiquity in British Graphic Design has been questioned due to its inconsistencies between weights, its seemingly random curves, and its designer’s vocal opinions and personal life.

avenir Adrian Frutiger, 1988

Avenir, translated from “future” in French, is a geometric sans serif constructed to be a more balanced and humanistic Futura. Taller x-height, shortened ascenders, flattened vertices (A, M, N, V, W, Y), and an open aperture aid Avenir’s legibility, so cities and airports frequently apply it with commercial signage and branding. Though for the most part transparent, it features a recognizable Q, y, and j that call attention to spacing (of which, otherwise, the typeface calls for little).