Meet the Daters.

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Explore the Past

LinoLetter
ITC Cerigo
Apollo

linoletter André Gürtler and Reinhard Haus, 1992

LinoLetter, a slab serif released by the Linotype Corporation in conjunction with the Basel School of Design, addresses typography in the age of electronic, mass-production publishing. LinoLetter is also constructed for high legibility with its large counters and tall x-height. Sharp terminals and grooved arms lend the letterforms to poor printing conditions like newspapers. With each dense, extended slab, a mechanical tone intersects with an objective, literary voice.

itc cerigo Jean-Renaud Cuaz, 1993

ITC Cerigo, a vertical italic, merges 15th-century, calligraphy-inspired romans with the scribal, papal tradition of chancery scripts. Because Cerigo follows the precedents set by italics designed independent of roman typefaces, even Cerigo’s romans appear in motion. Its graceful, short ascenders/descenders contrast the sharp crossbars of capital E and F. Cuaz’s approach relied on the enduring strength of his idea for a typeface; he stored initial sketches for some time before deciding to pursue them.

apollo Adrian Frutiger, 1964

Apollo is an old style serif commissioned for the Monotype Filmsetter, Monotype’s first photosetting machine, designed to include a range of highly legible text weights. Apollo is a re-envisioning of Frutiger’s first text face, Méridien. Apollo’s smaller capitals, blunter serifs, open counters, and minimal stroke modulation make it a reliable choice for text-heavy designs. Its consistent weights are light enough for legible text and hardy enough to ensure consistency under exposure.