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Eurostile
LinoLetter
Apollo

eurostile Aldo Novarese (1962), Linotype/Adobe (1980s)

Eurostile, a square sans serif, is an amendment/extension of Novarese’s early typeface, Microgramma, with Alessandro Butti. The t and f crossbars extend to the right, and k/Ks diagonals do not touch their vertical, among other oddities. Its fluidity is reminiscent of modern architecture and 1960s rounded television screens, yet designers still rely on Eurostile to convey a rather overdetermined “contemporary” attitude. Digital versions lost the original form’s “super curve, so Akira Kobayashi introduced a redrawn and expanded version with Eurostile Next LT Pro (2008).

linoletter André Gürtler and Reinhard Haus, 1992

LinoLetter, a slab serif released by the Linotype Corporation in conjunction with the Basel School of Design, addresses typography in the age of electronic, mass-production publishing. LinoLetter is also constructed for high legibility with its large counters and tall x-height. Sharp terminals and grooved arms lend the letterforms to poor printing conditions like newspapers. With each dense, extended slab, a mechanical tone intersects with an objective, literary voice.

apollo Adrian Frutiger, 1964

Apollo is an old style serif commissioned for the Monotype Filmsetter, Monotype’s first photosetting machine, designed to include a range of highly legible text weights. Apollo is a re-envisioning of Frutiger’s first text face, Méridien. Apollo’s smaller capitals, blunter serifs, open counters, and minimal stroke modulation make it a reliable choice for text-heavy designs. Its consistent weights are light enough for legible text and hardy enough to ensure consistency under exposure.