Meet the Daters.

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Embrace the Other

Avenir
Linotype Centennial
Eurostile

avenir Adrian Frutiger, 1988

Avenir, translated from “future” in French, is a geometric sans serif constructed to be a more balanced and humanistic Futura. Taller x-height, shortened ascenders, flattened vertices (A, M, N, V, W, Y), and an open aperture aid Avenir’s legibility, so cities and airports frequently apply it with commercial signage and branding. Though for the most part transparent, it features a recognizable Q, y, and j that call attention to spacing (of which, otherwise, the typeface calls for little).

linotype centennial Adrian Frutiger, 1986

Linotype Centennial is a neoclassical serif released by Adobe in honor of the 100th birthday of the Linotype machine, an American invention that initiated a radical printing revolution across the world. Centennial was intended to compete with Times as a go-to text typeface. Its curved, upright tails and emphatic ball terminals amplify the elegance of its high contrast strokes. High x-height and slightly condensed forms create an extremely legible typeface for books and newspapers.

eurostile Aldo Novarese (1962), Linotype/Adobe (1980s)

Eurostile, a square sans serif, is an amendment/extension of Novarese’s early typeface, Microgramma, with Alessandro Butti. The t and f crossbars extend to the right, and k/Ks diagonals do not touch their vertical, among other oddities. Its fluidity is reminiscent of modern architecture and 1960s rounded television screens, yet designers still rely on Eurostile to convey a rather overdetermined “contemporary” attitude. Digital versions lost the original form’s “super curve, so Akira Kobayashi introduced a redrawn and expanded version with Eurostile Next LT Pro (2008).