Meet the Daters.

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ITC Century

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Embrace the Other

Chaparral Pro
Linotype Centennial

futura Paul Renner (1927), Edwin W. Shaar (1952), Tommy Thompson (1955)

Futura, one of the first geometric sans serifs, epitomizes Renner’s belief that a modern typeface should be a new design. Avoiding ornament, its forms are based on shapes that became visual elements associated with the Bauhaus. Elongated strokes end in sharp triangles on capital A and M, and the counter of the O is optically round. As the name implies, the typeface came to symbolize the future and was used accordingly on the commemorative plaque left on the Moon in 1969.

chaparral pro Carol Twombly, 1997

Chaparral Pro is a hybrid slab-serif that balances the charm of 16th-century serifs with the bravura of 19th-century egyptians. Named after the evergreen oak in the California foothills, Chaparral Pro has angular, unbracketed serifs that exude masculine grit. Its lowercase e shows a slightly inclined angle in the crossbar, and its uppercase legs display effortless curves. Open apertures, subtle tapering, and varying letter proportions create lively and legible text.

linotype centennial Adrian Frutiger, 1986

Linotype Centennial is a neoclassical serif released by Adobe in honor of the 100th birthday of the Linotype machine, an American invention that initiated a radical printing revolution across the world. Centennial was intended to compete with Times as a go-to text typeface. Its curved, upright tails and emphatic ball terminals amplify the elegance of its high contrast strokes. High x-height and slightly condensed forms create an extremely legible typeface for books and newspapers.