Futura, one of the first geometric sans serifs, epitomizes Renner’s belief that a modern typeface should be a new design. Avoiding ornament, its forms are based on shapes that became visual elements associated with the Bauhaus. Elongated strokes end in sharp triangles on capital A and M, and the counter of the O is optically round. As the name implies, the typeface came to symbolize the future and was used accordingly on the commemorative plaque left on the Moon in 1969.

Chaparral Pro is a hybrid slab-serif that balances the charm of 16th-century serifs with the bravura of 19th-century egyptians. Named after the evergreen oak in the California foothills, Chaparral Pro has angular, unbracketed serifs that exude masculine grit. Its lowercase e shows a slightly inclined angle in the crossbar, and its uppercase legs display effortless curves. Open apertures, subtle tapering, and varying letter proportions create lively and legible text.

Linotype Centennial is a neoclassical serif released by Adobe in honor of the 100th birthday of the Linotype machine, an American invention that initiated a radical printing revolution across the world. Centennial was intended to compete with Times as a go-to text typeface. Its curved, upright tails and emphatic ball terminals amplify the elegance of its high contrast strokes. High x-height and slightly condensed forms create an extremely legible typeface for books and newspapers.