Head over heart.

Evaluate Adobe Garamond Pro and Avenir’s potential based on their common past.

how these types match up:

Adobe Garamond Pro

heritage, year

French-American, 1989

virtues

Tradition, loyalty

Avenir

heritage, year

Swiss, 1988

virtues

Agreeableness, betterment

 Toggle between the two typefaces and click their circled parts to learn more.

Adobe Garamond Pro

Avenir

smooth transition
to foot serifs
sweeping leg
horizontal crossbar,
tapered strokes
crossed stems
wedge-shaped
head serifs
straight leg
geometric,
monolinear strokes
flattened vertices
no serifs
nearly round
counters
reevaluate options

Not quite.

While Garamond originated in France and Avenir translates to “future”
in French, Avenir’s clean, geometric approach is centuries ahead of any Garamond revival.