Head over heart.

Evaluate Univers and Linoletter’s potential based on their common past.

how these types match up:

Univers

heritage, year

Swiss, 1957

virtues

Order, objectivity

Linoletter

heritage, year

Swiss-German, 1992

virtues

Attentiveness, analysis

 Toggle between the two typefaces and click their circled parts to learn more.

Univers

LinoLetter

horizontally-
sliced terminals
legs meet
at a point
monolinear
strokes
high x-height
sharp edges
wide bilateral serifs
thick slab serifs
high x-height
reevaluate options

Not so much.

While Univers is qualified for
metal and film, LinoLetter’s design
is specific to digital publishing.