Head over heart.

Evaluate Univers and Avenir’s potential based on their contrasting forms.

how these types match up:

Univers

physique

Stringent, spartan

Avenir

physique

Blocky, clean-cut

 Toggle between the two typefaces and click their circled parts to learn more.

Univers

Avenir

horizontally-
sliced terminals
legs meet
at a point
flattened vertices
monolinear
strokes
subtle tapering
large, oval
counters
slanted
terminals
tall ascenders
legs meet
at a point
flattened vertices
monolinear
strokes
long descenders
nearly round
counters
reevaluate options

Sorry.

They’re too similar. Even with Avenir’s roundness, both of these responses to Futura have flattened vertices and consistent strokes.