Head over heart.

Evaluate Univers and Futura’s potential based on their physical similarities.

how these types match up:

Univers

physique

Stringent, spartan

Futura

physique

Brazen, sharp

 Toggle between the two typefaces and click their circled parts to learn more.

Univers

Futura

horizontally-
sliced terminals
legs meet
at a point
monolinear
strokes
flattened
vertices
high x-height
slanted
terminals
condensed proportions,
tall ascenders
sharp apex
geometric shapes,
vertical axis
uniform strokes
reevaluate options

Oops.

Futura’s letterforms emulate the geometry of triangles and circlesshapes foreign to Univers’ neogrotesque, squared curves.