Head over heart.

Evaluate Archer and Apollo’s potential based on their common past.

how these types match up:

Archer

heritage, year

American, 2001

virtues

Comfort, courtesy

Apollo

heritage, year

Swiss, 1964

virtues

Harmony, versatility

 Toggle between the two typefaces and click their circled parts to learn more.

Archer

Apollo

geometric forms
slab serifs
lighter weights
ball
terminals
vertex raised
above baseline
blunt serifs
sharp beaks
broad capitals
dense stroke weights
open apertures
reevaluate options

Whoopsie.

Both have a lightness in weight that works at a range of sizes, but as
a face from the digital era, Archer
has had no exposure to Apollo’s photosetting methods.