Head over heart.

Evaluate Archer and ITC Franklin Gothic’s potential based on their physical similarities.

how these types match up:

Archer

physique

Delicate and mild, but perky

ITC Franklin Gothic

physique

Stoic, stocky

 Toggle between the two typefaces and click their circled parts to learn more.

Archer

ITC Franklin Gothic

geometric forms
slab serifs
ball
terminals
monolinear
strokes
angled
terminals
high x-height
closed
apertures
subtle modulation
reevaluate options

Too bad.

ITC Franklin Gothic’s hefty proportions and sharp edges could overpower Archer’s daintiness.