Head over heart.

Evaluate Archer and Avenir’s potential based on their physical similarities.

how these types match up:

Archer

physique

Delicate and mild, but perky

Avenir

physique

Blocky, clean-cut

 Toggle between the two typefaces and click their circled parts to learn more.

Archer

Avenir

geometric forms
slab serifs
ball
terminals
lowered,
flattened
vertex
monolinear
strokes
geometric forms
angled
terminals
flattened vertices
monolinear
strokes
no serifs,
long descenders
nearly round
counters